The Smartest Shoppers Prep for Black Friday Now—32 Beauty Items I'm Bookmarking (2025)

COSRX

Advanced Snail 96 Mucin Power Essence

Deal: Up to 60% off from 11/24–12/2

Snail mucin is one of my favorite Korean skincare ingredients. It offers so many skin benefits. It's moisturizing, antioxidant-rich, and anti-inflammatory, and honestly, it just makes my skin glow like nothing else. That's why I'm dead set on stocking up come Black Friday.

Dieux Skin

Deliverance

Deal: 20% off all products and 30% off bundles plus a free GWP on orders $30+ from 11/29–12/2

My friend recommended I use this serum, because, I quote, "It's life-changing." It's packed with antioxidants and peptides to address three major skin concerns: irritation, fine lines, and uneven skin tone. My sensitive skin loves it.

Farmacy

Green Clean Cleanser + Makeup Remover Balm

Deal: 25% sitewide or 30% off orders $100+ through 12/5. Plus, get a free six-piece gift set on orders $100+

I don't know what I like most about this cleansing balm. There's the fact that it melts dirt, oil, and makeup off the skin like a dream. Then there's the subtle lime, bergamot, and orange scent that turns my nightly face wash into a spa-like experience.

ILIA Beauty

The Base Face Milk Essence & Lightweight Moisturizer

Deal: 20% off sitewide and 25% off orders of $125+ from 11/24–12/2

I love milky essences and toners for fall and winter. They might seem unnecessary, but trust me. Layer this on your skin immediately after cleansing and before serum, and you'll have a smooth, soft, and plump complexion.

Innisfree

Green Tea Seed Hyaluronic Serum

Deal: 25% off sitewide and 30% off orders of $80+ (excluding sets and bundles) through 12/3

Innisfree is a staple in my skincare routine. While I currently have four products on my roster (yes, I counted), this green tea serum is one of my favorites. Packed with the antioxidant-rich ingredient, as well as hyaluronic acid, it plumps, hydrates, and strengthens the skin.

Kiehl's

Creamy Eye Treatment with Avocado

Deal: Up to 50% off sitewide from 11/26–12/3. Plus, free GWP on orders of $135+

This rich, creamy, and moisturizing eye cream has saved my skin more times than I can count. Use it daily to soothe and protect the delicate eye area and plump up fine lines and wrinkles.

Summer Fridays

The Holiday Lip Butter Balm Set

Deal: 20% off sitewide from 11/25–12/2

Another TikTok-famous product, Summer Fridays' Lip Butter Balm is so good. Each one contains shea and murumuru-seed butter to moisturize dry lips. There are also vegan waxes that soften rough skin and boost shine. This holiday set contains three of my favorite ones—Cherry, Pink Sugar, and Sweet Mint.

Supergoop!

Glowscreen SPF 40

Deal: 20% off sitewide from 11/21–12/2

My skin needs sun protection, and I need a glow. This sunscreen delivers both broad-spectrum SPF 40 and an all-over radiance to the skin. It looks lovely under makeup.

Canopy

Bedside Humidifier 2.0 Bundle

Deal: Up to 50% off sitewide from 11-27-12/2

I never thought I'd be so passionate about a humidifier, but here we are. Canopy's 4-in-1 Humidifier literally hydrated my skin overnight with its clean, mold-free, and mist-free function. Its components are dishwasher-safe, you can swap out the water filter every so often, and it even doubles as an essential oil diffuser. Oh, and it even helps prevent sicknesses because it's harder for viruses to travel through moisture-rich air than dry air. I love this thing.

CurrentBody Skin

LED Series 2 Face & Neck Kit

Deal: 30% off CurrenBody Skin's LED Series 2 Face & Neck Kit

ICYMI, LED light therapy can deliver fountain-of-youth skin benefits, including firmer, smoother, and more lifted skin. When people ask me which LED mask to buy, I always say this one. Its flexible silicone design hugs the contours of the face while 132 LED bulbs emit the two most clinically recognized wavelengths for anti-aging effects. It's proven to reduce visible signs of aging in as little as four weeks.

LYMA

Laser

Deal: Up to 30% off sitewide from now through 12/3

The LYMA Laser is expensive, so now's the perfect time to buy one at a whopping 20% off. It's a high-tech skin device that literally transforms the skin, targeting everything from redness and breakouts to lines, wrinkles, and scars. Check out my before-and-after pictures.

Nuface

Mini+ Starter Kit - Smart On-The-Go Facial Toning Kit - Velvet Rose - Limited Edition

Deal: 30% off sitewide + 50% off the last-chance collection from 11/21–12/3

This cult-classic skin device uses microcurrent to lift, tone, and sculpt the face.

Necessaire

The Body Wash in Eucalyptus

Deal: 25% off sitewide from 11/24–12/3

Try to find a bodywash that's more beloved by beauty editors. I'll wait. This vitamin-packed formula softens, smooths, and cleans skin without stripping it of moisture. Plus, the eucalyptus scent turns your average shower into a spa-like experience.

Sol de Janeiro

Brazilian Bum Bum Jet Set

Deal: 25% off sitewide including bundles on 11/29

Sol de Janeiro's Brazilian Bum Bum line is iconic. First, the products are effective. They're moisturizing, smoothing, and long-lasting. Second, they smell incredible. I have yet to find a single person who doesn't love the brand's famous salted caramel, vanilla, and pistachio scent. I just think this gift set is so cute—not to mention ideal for travel!

St. Tropez

Self Tan Express Bronzing Mousse

Deal: 40% off during Cyber Weekend.

This self-tanner is always natural-looking and never orange, streaky, or uneven.

Benefit Cosmetics

Precisely, My Brow Pencil Ultra-Fine Brow Defining Pencil

Deal: 30% off sitewide + free shipping with the code FRIYAY from 11/23–11/30.

This brow pencil creates the most natural-looking and precise hair-like strokes.

Fenty Beauty

Gloss Bomb Stix High-Shine Gloss Stick in MVP

Deal: 25% off sitewide from 11/27–12/2

There are so many Fenty Beauty products to love up on, but this new release is one of my personal favorites. It offers bold pigment and a high-shine finish. Yep, my holiday party red lip is officially sorted.

Glossier

Cloud Paint Gel Cream Blush in Spark

Deal: 25% off (exclusions apply) and 30% off orders of $100+ from 11/23–12/3

Glossier's Cloud Paint Gel Cream Blush is a mainstay in my makeup bag.

Kosas

Revealer Skin-Improving Foundation SPF 25

Deal: 25% off sitewide + a free BFCM bag for orders of $100+ through 12/2

This foundation is a beauty-editor favorite. The medium-coverage formula gives us a blurring, perfecting, second-skin finish. As a bonus, it's spiked with SPF for additional sun protection.

LYS Beauty

No Limits Cream Bronzer Stick

Deal: 35% off sitewide on 11/29

LYS Beauty was founded by professional makeup artist Tisha Thompson. While there are so many incredible makeup products to choose from, I'm snagging this creamy bronzer stick on 11/29 for 35% off. It's so pigmented, blends like a dream, and sculpts my face.

VIOLETTE_FR

Yeux Paint Twinkling Liquid Eyeshadow + Liner in Bleu de Minuit

Deal: 20% off sitewide and 25% off sets from 11/26–12/2

Speaking of party season, I'm snagging one (or two) of Violette_FR's Yeux Paints, specifically in the shade Bleu de Minuit, which is a stunningly dark, sparkly blue.

Briogeo Hair_Care

Don’t Despair, Repair! Deep Conditioning Mask

Deal: 30% off sitewide from 11/20–12/2

One of my all-time favorite hair masks, this formula quenches my dry strands.

Color Wow

Dream Coat Supernatural Spray

Deal: 30% off select treatments + stylers on the brand's website when you use promo code SAVE30 from 11/29–12/2.

Nothing makes my hair look shinier, silkier, and healthier than this spray-on product.

dae

Cactus Fruit 3-in-1 Styling Cream

Deal: 25% off sitewide from 11/20–12/2

This TikTok-famous styling cream is the ultimate multitasker. Use it to smooth your hair into sleek styles; prep your hair for shiny, expensive-looking blowouts; and define natural, soft curls. It works on all hair types, so it's the perfect gift.

dyson

Airwrap Multi-Styler and Dryer

Deal:$100 off Dyson's most popular styling and drying tools from 11/24-12/7

The Dyson Airwrap really does deliver big, bouncy, "quiet-luxury" blowouts.

GHD Hair

Platinum+ Styler 1" Flat Iron in Black

Deal: 30% off sitewide now through December 8

I love this flat iron so much. I know many of my fellow beauty editors agree.

Olaplex

No. 3 Hair Perfector

Deal: 30% off on Amazon and the brand's website from 11/26–12/2

No one has time for damaged hair—whether it's due to heat styling, chemical treatments, or anything else. This best-selling Olaplex repairs hair fast. Stronger, healthier hair in the New Year? Yes, please.

Shark

Shark Flexstyle Hair Dryer & Styling System

Deal: 28% off some of Shark Beauty's most popular drying and styling systems from 11/29–12/1

I see the Shark FlexStyle all over my FYP. It creates the biggest, bounciest blowouts, and I can't wait to try it out for myself. This is one of my can't-miss Black Friday picks.

Dedcool

Milk Layering + Enhancer Fragrance

Deal: 30% off sitewide through 12/1. Plus, get a mystery gift on orders $100+

With notes of bergamot, white musk, and amber, this fragrance is described as "universal." As the brand puts it, it "smells familiar, like warm, clean skin." Fans of subtle scents (like me!) will love it.

Ellis Brooklyn

Vanilla Milk Eau De Parfum

Deal: 25-30% off sitewide with code BLKFRIDAY25 from 11/29–12/2

I also love Ellis Brooklyn fragrances, so much so that I have at least five atop my vanity. Vanilla Milk Eau de Parfum is one of them. It's a sweet, creamy vanilla scent that I always get complimented on.

Homecourt

Balsam Fireplace Hand Wash

Deal: 20% off sitewide (excluding sets) with code BLACKFRIDAY24 11/28–12/1

Courtney Cox's brand, Homecourt, has some stellar scents, but this one, called Balsam Fireplace, is my go-to for winter. It's just as festive, cozy, and joyful as the name suggests.

Phlur

Missing Person Eau de Parfum

Deal: 20% off full-priced items with code BF20 from 11/26–12/2

If you know me, you know I'm a big fan of Phlur fragrances. I might be the biggest fan of Phlur fragrances. I have almost every single full-size bottle, including my all-time fave, which is Missing Person. It's a sheer, skin-like scent that I'll never stop wearing.